COMMUNICATION DESIGN
Overview
Across multiple nonprofit collaborations, Silver led the development of integrated communications systems that combined clear messaging, equity-driven design, and content strategy to engage diverse stakeholders. These projects spanned campaigns, brand storytelling, email and social content, print collateral, and cross-platform marketing.
Problem
Clarify voice and message across teams, platforms, and community audiences.
Translate complex policy or equity issues into digestible, motivating content.
Create brand-aligned visuals that support trust, cohesion, and growth.
Solution Highlights
Strategic Messaging: Developed editorial guidelines, campaign taglines, and narrative frameworks rooted in the organizations’ missions and values.
Visual Content Systems: Designed branded templates and visual toolkits for newsletters, reports, events, and recruitment.
Cross-Platform Execution: Produced multi-channel content (email, social, video, web) aligned with campaign goals and accessibility standards.
Research & Design Process
Conducted stakeholder interviews and audits of existing communications to identify gaps and misalignments.
Created content calendars, brand voice guides, and design systems tailored to staff capacity and audience needs.
Iterated through feedback loops with internal teams to ensure clarity, cultural relevance, and impact alignment.
Outcomes & Impact
Strengthened internal and external brand cohesion across teams, campaigns, and platforms.
Increased audience engagement and stakeholder buy-in through more consistent and values-forward communication.
Delivered adaptable design and content systems that nonprofits continue to use and evolve.
Tools
Adobe Creative Suite, Canva, Figma, Mailchimp, Notion, Airtable, Google Suite, Google Analytics