COMMUNICATION DESIGN

Overview
Across multiple nonprofit collaborations, Silver led the development of integrated communications systems that combined clear messaging, equity-driven design, and content strategy to engage diverse stakeholders. These projects spanned campaigns, brand storytelling, email and social content, print collateral, and cross-platform marketing.

Problem

• Clarify voice and message across teams, platforms, and community audiences.

• Translate complex policy or equity issues into digestible, motivating content.

• Create brand-aligned visuals that support trust, cohesion, and growth.

Solution Highlights

• Strategic Messaging: Developed editorial guidelines, campaign taglines, and narrative frameworks rooted in the organizations’ missions and values.

• Visual Content Systems: Designed branded templates and visual toolkits for newsletters, reports, events, and recruitment.

• Cross-Platform Execution: Produced multi-channel content (email, social, video, web) aligned with campaign goals and accessibility standards.

Research & Design Process

• Conducted stakeholder interviews and audits of existing communications to identify gaps and misalignments.

• Created content calendars, brand voice guides, and design systems tailored to staff capacity and audience needs.

• Iterated through feedback loops with internal teams to ensure clarity, cultural relevance, and impact alignment.

Outcomes & Impact

• Strengthened internal and external brand cohesion across teams, campaigns, and platforms.

• Increased audience engagement and stakeholder buy-in through more consistent and values-forward communication.

• Delivered adaptable design and content systems that nonprofits continue to use and evolve.

Tools
Adobe Creative Suite, Canva, Figma, Mailchimp, Notion, Airtable, Google Suite, Google Analytics