UX RESEARCH
AXIS App: A UX-Driven Platform for Independent Scholars
Advancing eXchange for Independent Scholars
Overview
AXIS is a conceptual digital platform designed to support independent intellectuals lacking access to traditional academic infrastructure. The app enables research-focused, community-driven connection and collaboration.
Role & Contribution
Led the full UX design process, from research and strategy to high-fidelity prototyping—balancing analytical depth with creative execution.
Key Responsibilities & Methods
UX Research: Designed and deployed user surveys, analyzed results in spreadsheets, and synthesized findings into three personas:
Alex the Autodidact (Primary)
The Knowledge Seeker (College-Averse)
The Lapsed Alum (Seeking Intellectual Reconnection)
Journey Mapping: Created detailed user journeys highlighting pain points, needs, and emotional arcs across use cases.
Information Architecture & UI Design: Developed wireframes and a high-fidelity prototype (Figma) mapping 8+ key user flows.
Brand Strategy & Visual Identity: Named and branded the platform; designed moodboards, a logo, and a UI style guide.
Deliverables
Interactive prototype walkthrough
Full UX research documentation and persona set
Low- and high-fidelity wireframes
User journey maps
Complete brand identity kit
Outcomes
Demonstrated a research-first approach to product strategy and user experience design.
Balanced systems thinking with interaction design to prototype a platform for community-centered knowledge exchange.
Positioned AXIS as a proof-of-concept for ethical, user-centered digital infrastructure in education-adjacent sectors.