HomoSapiens Typeface

Redefining Typography Beyond Binaries

Overview
HomoSapiens is a speculative typeface and campaign concept that challenges the binary coding of typography as “masculine” or “feminine.” Drawing from queer design theory, precolonial writing systems, and speculative sci-fi aesthetics, the typeface introduces a hybrid visual language that embodies fluidity, inclusion, and timelessness.

Role & Contribution
Led the end-to-end design of the type system and its surrounding brand campaign. Developed visual, typographic, and narrative strategies to challenge limiting design conventions and affirm queer humanity through inclusive, culturally rooted design.

Key Responsibilities & Methods

• Design Research: Investigated precolonial African and Indigenous scripts, queer design histories, and contemporary typographic trends to inform the font’s structural and cultural foundations.

• Type System Development: Crafted a modular, futuristic typeface balancing organic curves with geometric forms—deliberately resisting gender-coded design conventions while remaining visually cohesive across use cases.

• Creative Technology Integration: Used AI tools to generate portraiture of diverse individuals and couples, forming the centerpiece of a speculative campaign that frames HomoSapiens as a call for universal human dignity.

• Narrative Design: Positioned the typeface as a creative protest and cultural reclamation—countering rhetoric that dehumanizes queer and trans people by asserting shared humanity through typographic design.

Deliverables

• Original typeface and sample character set

• Brand narrative and creative direction deck

• AI-generated image campaign celebrating racial, age, gender, and relational diversity

• Print and digital collateral: posters, mock social ads, and typographic visual assets

• Usage and brand style guide

Outcomes

• Created a genre-bending typeface that visually embodies androgyny and intersectionality

• Demonstrated the use of typography and AI as tools for identity expression and social commentary

• Positioned HomoSapiens as a forward-facing design artifact that merges speculative aesthetics with human-centered, justice-rooted narrative strategy